June 2020

The Importance of Having a Website for a Start-up Business

Most consumers are looking online for information that will help them make smarter purchase decisions. In fact, according to the ecommerce foundation, 88 per cent of consumers will research about the product information before they make a purchase online or in the store. This buying behaviour trend emphasizes the importance of a website for today’s …

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Voice Search and Its Impact on Modern Day SEO

In the age of the internet, we are living in a voice activated world where consumers use voice search on their tablets, smartphones or voice assistants such as Amazon Echo, Siri, Alexa, of Google Home devices to search the web.  The advent of smartphones has unarguably changed the sculpture of digital marketing. Google’s mobile-friendly updates …

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