In online marketing, business owners must understand that having a unique voice separates them from the crowd. To some extent, the visual appearance of a brand is an important aspect; however, the voice is often disregarded. Brand voice is more crucial than ever to stand out in the sea of digital storytelling with the advent […]
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Creating a logo is the first step in developing a strong brand identity. Having a strong brand name is crucial for businesses to differentiate themselves from competitors. When developing a brand identity it is important to understand what a brand is and what it takes to create one. The term ‘brand’ was used to refer
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A brand identity is how a company wants its name, style, logo, design and other visual elements to be recognized by the consumers. The components are created by the company for the brand, and as a result brand identity design reflects the way an organization wants the audience to perceive the brand in the market.
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In today’s rampant challenging workplace, communication is a crucial skill. Communication requires to occur at all levels i.e. departments, staff, teams and clients. But often a neglected skill of communication is listening, an innate part of everything we do. Communicating enables a flow of ideas and information whereas listening may be passive and less energetic
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Importance of brand values and company vision Define how your culture affects you Boost your brand confidence from the inside out Importance of brand values Having a vision, mission and values determines the strategic direction of a company. Without these values a company will lack direction, not only with their customers but with their
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1. Research your audience 2. Find your brand voice 3. Plan your social media strategy 4. Get the best people to help you Research your Audience You may have the most dynamic, well designed, engaging website however it comes to nothing if your not connecting with your target audience or your brand. • To
Online branding strategies and how to make them work Read More »
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